Showcasing a Business at its best
It’s not often that businesses come to us with a blank canvas. I can count on one hand the amount of times someone has said to me; you’re the film-maker, you tell us what to do for this video. In the case of Adept Precision in Gloucester that’s exactly what they said.
Now a significant percentage of the time businesses will assume that you need talking heads in a corporate film i.e. someone talking to the camera; explaining the business in simple terms and acting well out of there comfort zone. Where possible we try to avoid that for a video that showcases the business. We wanted to show Adept in its fully functioning working environment. A well-made video doesn’t always need someone on screen to explain what it’s promoting. The images and structure of the video can sometimes be enough to visually represent what the business offers. A little voice -over here and there helps along the way.
We wanted to showcase all aspects of the Adept business in a concise, slick and interesting video. We did this by showcasing the staff in their natural environment. Everything you see in the videos are true to the daily working practices of the Adept staff. We just worked elaborate and well framed shots around them. By doing this and by giving the videos a structure and VO to guide the viewer we were able to create videos that reflected the processes of Adept manufacturing in a modern and visually entertaining way.
The videos were shot in Gloucester on location, we did suggest hiring a couple of extra spaces to showcase a typical meeting and the staff mingling but the rest was filmed on site within the spaces that Adept use day-to-day.
Jumping Spider took this project on from the pre-production, creative storyboarding stage until the final edit with everything done in-house. The videos were shot on a Sony FS7 camera using lighting and a track and dolly system. The Voice-Over artist was also sourced and arranged by Jumping Spider. We took all the difficulties for Adept out of the equation and made a couple of videos that they are over the moon with. Videos that were well beyond their expectations. Videos that showcase their business at its best.
Whether it's full video production, creative video ideas or just a videographer for the day we can help. Our offices are based between Gloucester and Cheltenham and we cover the whole of the UK and beyond.