It’s not often that businesses come to us with a blank canvas. I can count on one hand the amount of times someone has said to me; you’re the film-maker, you tell us what to do for this video. In the case of Adept Precision in Gloucester that’s exactly what they said.
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It was not only a wonderful day to be part of but also a real privilege to be asked to film a swimathon for the renowned Macmillan Cancer trust at Cheltenham Lido. The participants were numerous and the weather was uncharacteristically sunny – the water too was perhaps warmer than many of them were expecting. Filming these heroes stretching themselves to the limit all in the name of charity was inspiring and a 30 second promo video doesn’t have time to justify the effort that individuals put into the day, but if it helps to inspire just a few individuals to pick up their goggles then it was worth the time.
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It’s very rare that businesses come to us with a clear vision or concept of what that they’d like from a video. Understandably so. If you haven’t worked in the video production industry, then it can quite often be like talking in a foreign language. Most of us watch TV or films but unless we have an interest or passion about the art of film-making then often the intricacies of what’s gone into creating the programme is ignored as we are swept away in the entertainment of it all.
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